Full campaign from storyboard to showroom floor. I developed the storyboard and worked with a renderer to produce the launch video, which ran online and in dispensaries across the market. The centerpiece was the "Not Just Another Brick in the Wall" concept, a Pink Floyd spoof developed between me and the VP of Marketing, built on the idea that BRIQ wasn't like anything else out there. All of the event display artwork was mine, including the Pink Floyd-inspired graphics. I collaborated with our vendor on the hole-in-the-wall installation and worked directly with our factory in China to produce the three-dimensional light-up device.