I am an accomplished Graphic Designer, Art Director and tinkerer who currently lives in Madison, Wisconsin. I have spent a lifetime building up knowledge on many things, mastering several and storing the most useless knowledge from movies I’ve watched. I am constantly trying to learn new things, and hone the skills I already have.
Working in conjunction with the VP of Marketing and the CEO, I was responsible for creating the HealthMyne brand from the ground up. Additionally, my role was to police and enforce the HealthMyne brand across various platforms and be the brand captain within the company to ensure people within and outside of the company were doing their best to represent HealthMyne.
Responsible for the design and development of all Brand and Marketing collateral, including:
Brochures | Sell sheets | Website and social media graphics | White Papers | Press Releases | Trade show graphics | Powerpoint templates
I brainstormed and concepted ideas with the VP of Marketing to create clever and unique marketing ideas and designs that best fit within our brand and would still catch the attention of people in our market. Additionally I was responsible for all print production, and sourcing of vendors. I also worked with our web vendors to create a new website, twice, and was responsible for the updating and upkeep of the site through wordpress.
Responsible for the creation of graphics for trade show exhibits and support collateral. Design process includes the use of SketchUp (3d software) to visualize and execute complex ideas. Created the tool icons for the HealthMyne software and developed the layout and design for the HealthMyne Timeline patient EHR Integration Software.
I efficiently managed projects daily from concept to final production. I worked well in a team, and was the lead for a small team of creatives and the liaison between the web team and the creative department. I collaborated with clients and Account Executives to develop smart concepts, designs, and clear, concise messaging. I worked side by side with the web programmers to execute well designed eblasts and web landing pages. I have overseen numerous photo and video shoots, and have extensive experience in color correcting, editing and collaging photos. I have also taken my own photographs when time or money has not made it conducive to hire a professional photographer. I manage tight deadlines through teamwork, organization, multi-tasking and constant communication with clients and vendors. I spearheaded the creation of a web-based portfolio to allow our largest client the ability to peruse available artwork, and select the creative that best suits their needs.
Prepared and managed digital files sent to printers and prepress houses. Built a digital archive and filing system to manage design assets for the agency’s largest client, Kimberly-Clark Pull-Ups. Created a Kimberly-Clark production guide to acquaint new employees with the company’s processes and requirements.
I was on the Dean’s list for the final four semesters at Madison Area Technical College. My graduating portfolio was awarded a Portfolio of Merit by the M.A.T.C. faculty.