Make A Move West was a company that started in Los Angeles. In Los Angeles, they helped people find apartments and helped landlords find tenants. When the owners moved to Madison, the brought their business plan and changed the name to Make A Move Madison. We wanted a clean modern design, but something that showcased Madison or movement. I realized quickly that the A could be replaced by a directional arrow, but still be used as part of the name. The client instantly loved it and after a few iterations, we finalized with what you see here.