Each year Kennedy Communications would have a holiday party for their employees. The Kennedy family was very involved with their local food pantry. To help out, they asked all of the employees to donate a box of cereal, an item that is hard to come by at the food pantry. To help drive the idea home, I designed a Kennedy Brand cereal invite to hand out to every employee.
The design was well received at the agency and Ella, the daughter of another designer was quoted as saying,