This is a series of spec ad that would go into “Make:” magazine. The ads are built as a public service announcement to the Makers of America to make sure that they build, and program their creations responsibly, as to avoid the problems associated with robots and artificial intelligence. The first headline is referencing the computer program in the Terminator movies, that became self aware and attempted to destroy humanity.
The second ad headline is referring to the A2 robot from the first Alien movie that went a little nutty and tried to kill the main character.
The third ad headline is referencing a race of cybernetic men from the TV show Doctor Who, whose main goal seems to be to “assimilate” all humans and turn them into more Cybermen.