A local Culligan dealer needed some vehicle graphics that would stand out, but still stayed within the brand standards set by Culligan International. We created graphics for the whole fleet that also corresponded to their print marketing. The Culligan logo was made 3 dimensional in Illustrator and then brought into Photoshop to add texture and shading.
The client loved the design and has since become a point of pride for them when talking to other dealers. The design has also evolved slightly over the last three years. Year one had the vehicles wrapped with the full blue background. Year two introduced the swoosh and the white top and year three has introduced the Culligan Man on the sides. Each year they have won a Silver ADDY for out-of-home advertising.